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Baxton.me
7 December 2017

What is “Pavement Appeal” and How to Use it to Get the Best Tenants

We usually hear the term “pavement appeal” when people sell their houses. But it also has a contribution to make when you’re looking for tenants. What is it, what elements does it consist of, and how can you use it to get the best tenants? A property management company explains.


What is it?

Have you ever viewed a property from the pavement and fallen in love with it? You just want to make it your home, and if it isn’t for sale or for rent you envy whoever lives there. That’s just what pavement appeal is, and the impression formed as people arrive to view your house is a powerful one that can either draw or repel prospective tenants.

Of course, there are also people to whom pavement appeal won’t matter at all. They just want a roof over their heads. But ask yourself whether these are the kind of tenants you want to attract. Chances are, you recognize the benefits of having tenants that will love and respect your property, and without pavement appeal, your chances of attracting them are smaller.

Have you got it?

If you’re renting out a property you’ve lived in for years, it might be hard for you to decide whether you have pavement appeal or not. The cracked paving has become part of the scene, and the straggly plants in the garden beds are old friends. The only way to gauge pavement appeal is to look at your property as if you were seeing it for the very first time.

Many property owners who rent out second homes through Baxton will do some renovations before offering properties to let but overlook the importance of first impressions from the pavement. Try looking at your property as if you were a stranger, get a perfectionist friend to share opinions, or even ask your property management company for an opinion.

A few basics

When people approach a property they’re considering renting, they are already beginning to form conscious or unconscious impressions. Even if your house is a humble one, they will be looking for signs that it’s neat, clean, and well-maintained, and they begin collecting and processing information from the minute they arrive.

Things like weeds pushing up between the paving, untidy garden beds, faded exterior paint, and sagging fencing will colour their attitude towards your property before they even enter the house to view it. If you just spent a fortune renovating the kitchen, you might think this a bit unfair, but with the exception of the paint job, sprucing up the exterior impression doesn’t usually cost much.

Clutter-free with a touch of love

Viewings are particularly trying when you or your outgoing tenants are in residence. Would-be tenants are looking for a place they can feel at home, and clutter like your three-year-old’s trike, the bin you were about to take to the pavement, and the garden tools you haven’t put away yet send out a message they don’t like: “This is somebody else’s home, not yours.” That’s why we always make sure that viewing times will be convenient for you if you’re currently living on the premises.

Apart from avoiding negative impressions, you also want to create positive ones. A few freshly planted flowers, for example, can add a welcoming element that gives you the edge when the best tenants are shopping around for a rental in Hobart.

What if you’re out of town?

The fact that they’re not there to see to that vital first impression may be a problem for some of our clients. But Baxton Property Management is here to care for your needs. When you need great tenants, we know how to find them, and if we think that a few minor maintenance jobs will add appeal, we’ll be the first to let you know. For property management that goes the extra mile, talk to Baxton.


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The information contained in this article is based on the authors opinion only and is of a general nature which is not indicative of future results or events and does not consider your personal situation or particular needs. Professional advice should always be sought relevant to your circumstances.

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