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American Pickups Left-Hand Drive Conversion Ford Imported Trucks Towing Vehicles
Maracoonda Automotive: How Dedication Turned a Family Business Into a Market Leader
There aren’t many places in Australia where you can get a brand-new mirror-image conversion of the super-powerful towing pickups the USA is so justly famed for. But Maracoonda Automotive has earned a name for perfection in its field. So much so that motorists will talk about “Maracoonda conversions” among those who share their enthusiasm for American-made pickups that can cruise the Australian countryside with a speedboat or horse float in tow.
Even for its loyal customer-base, the fact that Maracoonda Automotive is a family-owned business with small beginnings remains something to wonder at and exclaim about. But their success, “Mamma Maracoonda” Anne Anderson says, rests on the dedication, skill, and a commitment towards excellence that took Maracoonda’s out-of-town location into a Mecca for those with specific towing-vehicle requirements.
“American pickups have what it takes to power our leisure market,” she says, “and we have the skill, expertise, and experience to meet regulatory requirements while creating mirror-image conversions that are known for their reliability, power, and driver-satisfaction.”
From Workshop Floor to Left-Hand Drive Conversion Expert
Anderson may not have started her career as an automotive expert, but when her husband first started his business, the former hairdresser and cosmetician exchanged salon for workshop, happily getting her hands dirty while she learned the tools and skills of an entirely new trade. Today, she co-manages the business, although, she remarks wryly that some clients still want to talk to her husband despite her 40 plus years as mainstay of Maracoonda.
In that time, she has seen the business of converting US-made vehicles change radically from a trade with little oversight to the highly-regulated industry it is today. Very few businesses have what it takes to comply with the new regulations, says Anderson, but with Maracoonda being focussed on quality from the outset, achieving compliance was easier than it may have been for some.
Why Maracoonda Automotive Converted Imports Rule the Roads
Aside from meeting the multitude of regulatory requirements that any business attempting imported vehicle conversions must achieve, Maracoonda Automotive has a competitive edge owing to the quality of its work and the customer service philosophy that it follows. Anderson admits that Maracoonda vehicles aren’t anything approaching “cheap.” But, thanks to its dedication to excellence, Maracoonda Automotive offers value and boasts a reputation that’s second to none.
Clients’ relationship with Maracoonda don’t end once the sparkling new vehicle leaves its premises with a proud new owner behind the wheel. Once a perfect mirror-image conversion leaves the workshop floor, Maracoonda Automotive still goes the extra mile – or even the extra thousand miles – to meet its customers’ needs through after- sales service. And although “family-owned” may seem to hark back to another era, that includes employing cutting-edge technology to get and communicate diagnostics if there’s a mechanical issue.
There are firms who do conversions for less than Maracoonda, but Anderson maintains that their clients are likely sacrificing something in terms of quality, personalised attention, and especially the after-sales service that goes with Maracoonda Automotive’s vehicles no matter where they may travel.
That value continues to be recognised for years to come. When the time comes to sell up, Maracoonda conversions fetch premium prices. So much so, says Anderson, that many people who were considering a used Maracoonda conversion opt for a new import instead.
Dedication Takes Maracoonda to the Top
From assessing individual customer needs to undertaking the importation process and entire mirror-image conversion in-house, and following that up with customer service that’s second to none, this family-owned business has carved a niche as a market-leader in its field. And with its clients joining the family from the time they commit to a purchase until the time they decide it’s time for a new towing-vehicle, it’s no wonder that they keep coming back for more.
For more information visit Maracoonda Automotive | American Pickup Truck Imports Queensland website or call Ann and her team of experts on 07 5496 7773.
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The information contained in this article is based on the authors’ opinion only and is of a general nature which is not indicative of future results or events and does not consider your personal situation or particular needs. Professional advice should always be sought relevant to your circumstances.
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